Women leadership in tech is still a challenge, especially when navigating cross-functional roles like Product Marketing. In this episode, I welcome Hester Van Gool, Group PMM at Decathlon, to explore how women can find their voice, build confidence, and shape their career in tech.

Hester shares her path from law to tech, and why Product Marketing became the perfect place to combine strategy, influence, and stakeholder alignment.
She explains why PMM is one of the most gender-balanced roles in tech, but also why it can be a demanding position for women who need to speak up, negotiate their scope, and claim their expertise.

In this episode, you’ll learn:

• Why diversity matters at every stage of tech organisations
• Why PMM attracts women and the pitfalls to avoid when navigating the role
• How to build confidence by mastering research and asking the right questions
• How to protect your scope, say no without blocking, and translate requests into PMM work
• How to grow early in your career by focusing, choosing the right environment, and finding supportive managers

This espisode has been produced in collaboration with Decathlon Digital!

RESSOURCES🛠️

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• Written key-takeways here

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Marketing Square • Le Podcast du Marketing • Le café du market • Clef de Voûte • Lenny’s Podcast • Les podcasts du Ticket • Product Squad

Product Marketing • branding • business • communication • carrière • PMM • PM • Sales enablement • positionnement • messaging • go to market, • stratégie de lancement produit • copywriting • storytelling • inbound marketing • conseils marketing • marketing automation • marketing digital • growth marketing • persona • réseaux sociaux • stratégie • IA • freelance • audience • chatgpt • email marketing • saas tech B2B • B2C • use-cases • positioning • best practice • product management • women leadership • founding PMM • competitive intelligence • concurrence • insights • buyer persona • user journey • funnel marketing • marketing mix • design • product design • UX • UI • branding • brand strategy • Decathlon • Digital transformation • Women • Leadership • Tech women in tech, product marketing, diversity, leadership, PMM careers, confidence, stakeholder management, discovery, tech organisations, influence

Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.